Simon Langelier, based in Lausanne, Switzerland, brings extensive senior executive expertise to the International Green Gold Council. His tenure as President of Next Generation Products and Adjacent Businesses at Philip Morris International (PMI), from 2007 to 2010, was marked by the foundational establishment of the department and a substantial expansion of PMI's non-tobacco product line through strategic joint ventures. From 2005 to 2007, Langelier served as President of East Asia at Philip Morris Asia Limited in Hong Kong, managing operations that included annual revenues of $5.7 billion and a workforce of 3,500 across Japan, Australia, New Zealand, South Korea, and Greater China. His strategic negotiations with the Chinese monopoly culminated in a beneficial joint venture for the international marketing of Chinese brands and a licensing agreement for Marlboro in China. As President of Philip Morris Eastern Europe, the Middle East, and Africa (EEMA) from 2002 to 2005, he oversaw 87 countries, including those of the former Soviet Union, the African continent, and the Middle East, leading a team of 8,500 employees and managing annual revenues of $6.9 billion. His leadership was instrumental in executing successful strategies and negotiations in key markets such as Russia, Ukraine, South Africa, Iraq, Algeria, Libya, Nigeria, and Senegal. Langelier's governance expertise is further evidenced by his role as an independent non-executive director at Imperial Brands PLC, contributing to the Audit and Succession and Nomination committees until February 2023. Moreover, his tenure as a non-executive board member at Tribeca Asset Management showcases his strategic foresight and oversight.